What is Podcasting?
Formally known as a webcast, podcasts are pre-recorded audio or video files that are released episodically, and often downloaded through web syndication. The term cam about with the on-set of the IPod, and was derived from combining the word “IPod” with the word “broadcasting”.
Many podcasts can be subscribed to – and thus automatically downloaded – through ITunes. For example, when I listen to a podcast, I am subscribed to it through ITunes. So every week, when an episode of my favourite podcast comes out, it will download on that day as soon as I open my ITunes program. I can then listen to it at my leisure.
But podcasts need not be used solely by individuals; companies and businesses use them, too, as well as various organizations that want to communicate with a growing media-centered population. As well, podcasts will often, if they are posted on a particular website – like a library website – allow for a comments section, (much like on YouTube), and below, listeners/viewers can provide feedback and opinions, opening up the comments section like a forum
Who cares?
Well, for one thing, I care. I don’t listen to or watch many podcasts, and not for anything by enjoyment purposes, but I still do listen. The one I listen to is the RoosterTeeth podcast, formerly known as the Drunk Tank podcast. It’s hosted by the staff at RoosterTeeth.com, a video game-focused company based out of Austin, Texas. They are best known for their webseries, Red vs. Blue, which takes the video game Halo, and creates a storyline within the parameters of the game.
I’ve also listened recently to a few library podcasts, and I have mixed feelings. I listened to a reading of Edgar Allen Poe’s The Raven, and it was much too quickly read, but the concept there is a valid one; to conduct a book reading, and then discussing it with others on the podcast, and asking for comments. I also listened to an educational podcast. It discussed in playful acting the benefits of using Google Scholar to university students.
How to use Podcasting in Libraries
All libraries can use podcasting, albeit to differing degrees depending on the type and size of the library. An elementary school library, for example, might use podcasting for:
- Promoting the library. This allows students, faculty, staff, and parents, to know what services the school library has, and any up-coming events that might take place.
- Sharing school news. If the school has an up-coming pizza lunch, or a bake sale, or is putting on a play, a podcast would be a good way to share that information with those in the community that these events could affect.
- Providing professional development. You can discuss topics that can allow both libraries and staff to listen to suggestions on how to improve student learning, and make available services for those who may have trouble learning.
Podcasts can become a useful tool that works much like a radio broadcast; you share information that is pertinent to your target audience, and through that, you hopefully get the message across. A couple other ways to use podcasting in a library are:
- Sharing library, news, as was above mentioned. Like, if a guest author is coming for a book reading and signing, and you want to share that with as much people as possible, not only could you podcast about the event coming up, but you could record the book reading, and post that as a podcast (with the author’s permission, of course). And,
- Podcasts can be used as a teaching alternative for students with disabilities, or for students who learn through listening. There was a student in my high school who never took any notes, never even looked at the teacher, but was a near straight-A student because he learned through listening.
Conclusions
So podcasting is a valuable tool for libraries, and in a growing population all focused on technology, it’s important for librarians and library staff to be aware of the changing face of technology, and what it means for libraries and how we share information about libraries.
~Beyond-the-Pages~